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CTV Archives - Page 4 of 41 - ExchangeWire.com

CTV

2025 Predictions: Innovation

As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial…

7 months ago

Axis & TriCoast Join Forces to Boost CTV Advertising

Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV (CTV)…

7 months ago

Nexxen & MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimisation Increases Lower Funnel Impact

MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep…

7 months ago

Nexxen’s Steven Broadhead on the Power of ACR Data​

Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how…

8 months ago

Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video

In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video.…

8 months ago

ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its…

8 months ago

Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny

News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political…

8 months ago

The Stack: Ad Tech M&A is Back

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily  It's been a…

8 months ago

Reinventing the Crab: Is CTV just TV Again?

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a…

8 months ago

Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X

News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.…

8 months ago