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CTV Archives - Page 32 of 41 - ExchangeWire.com

CTV

Europe’s Fractured CTV Landscape: to Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences

CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen…

4 years ago

Rakuten Advertising Brings on Magnite to Further Monetise Rakuten TV Inventory Across Europe

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV…

4 years ago

Whilst Still Relatively Nascent, CTV is a Force to be Reckoned With – Q&A with Tom Obafemi

In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and…

4 years ago

Time To Reframe The Industry: Digital Media & Commerce Ecosystem

Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your…

4 years ago

Magnite Announces Executive Leadership Team Following SpotX Acquisition

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced changes to its executive leadership team, effective July 1.…

4 years ago

Study from VDX.tv Finds Video Advertising More Effective Across Combination of CTV, Desktop & Mobile Devices

VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The…

4 years ago

Australian Consumers Prefer Connected TV Ad Experiences Over Linear TV, IAS Report Finds

Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends,…

4 years ago

Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars

In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses…

4 years ago

TheViewPoint Premiers a CTV Webinar Series

TheViewPoint is launching a new webinar series TVP Talks where CTV publishers and ad tech experts will share their expertise…

4 years ago

Xandr and HUMAN (Formerly White Ops) Expand Protection Against Sophisticated Bot Attacks and Fraud

Xandr, AT&T’s advanced advertising company, and HUMAN, a cybersecurity company best known for collectively protecting enterprises from bot attacks, today announced…

4 years ago