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CTV Archives - Page 3 of 41 - ExchangeWire.com

CTV

European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon…

6 months ago

OpenX Elevates Tyler Romasco to SVP, Global Publisher Development

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler…

6 months ago

Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx

HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip,…

6 months ago

“The CTV environment is particularly challenging”: Samba TV’s Jay Fowdar on Omni-channel Effectiveness

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in…

6 months ago

Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next…

6 months ago

Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics

DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising…

6 months ago

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of…

6 months ago

Japan to Issue Antitrust Order Vs Google; UK Streaming Ads Market Passes £1bn

News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett…

6 months ago

ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach

News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach …

7 months ago

Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced…

7 months ago