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CTV Archives - Page 3 of 41 - ExchangeWire.com

CTV

European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon…

11 months ago

OpenX Elevates Tyler Romasco to SVP, Global Publisher Development

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler…

11 months ago

Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx

HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip,…

11 months ago

“The CTV environment is particularly challenging”: Samba TV’s Jay Fowdar on Omni-channel Effectiveness

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in…

11 months ago

Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next…

11 months ago

Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics

DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising…

11 months ago

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of…

11 months ago

Japan to Issue Antitrust Order Vs Google; UK Streaming Ads Market Passes £1bn

News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett…

11 months ago

ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach

News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach …

12 months ago

Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced…

1 year ago