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CTV Archives - Page 2 of 41 - ExchangeWire.com

CTV

PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment…

4 months ago

Axis & StreamKey Partner to Elevate Video Advertising

Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation.…

4 months ago

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers…

4 months ago

Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan…

4 months ago

Peer39’s Mario Diez on CTV’s Challenges, the State of Inventory, and the Power of Contextual

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez…

5 months ago

The Stack: Streaming TV On a Roll?

This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus…

5 months ago

Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires…

5 months ago

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta…

5 months ago

Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a…

5 months ago

Elon Musk Adds Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods

News in brief: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms…

5 months ago