Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
CTV Archives - Page 15 of 41 - ExchangeWire.com

CTV

ShowHeroes Introduces New Video Format for Connected TV: Voice Command Branded Player

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues its development of engaging ad formats in…

2 years ago

DoubleVerify Report: CTV Bot Fraud Surges by 69%

DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global…

2 years ago

PubMatic Launches Activate – Bringing Programmatic Automation to Direct Deals for CTV & Video

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking…

2 years ago

Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution

In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a…

2 years ago

The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite

In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA,…

2 years ago

The Big Picture: Measurement in CTV

CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced…

2 years ago

Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision

Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected…

2 years ago

CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten

In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno,…

2 years ago

Is CTV a Playground for Contextual Ads?

With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to…

2 years ago

Life in the FAST Lane: Can SVOD Compete?

Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living…

2 years ago