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CTV Archives - Page 14 of 41 - ExchangeWire.com

CTV

UK Promises Tighter Rules for Online Ads; Temu Enters South Korean Market

In today's ExchangeWire news digest: UK government pledges new rules to regulate the online advertising industry; Temu furthers its global…

2 years ago

Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads

In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social…

2 years ago

DoubleVerify & Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will…

2 years ago

How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods’ Lucy Gausden

In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV…

2 years ago

ShowHeroes’ CTV Innovation Team Launches Custom Animations for Connected TV

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues the extension of its creative services with…

2 years ago

DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic…

2 years ago

Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering…

2 years ago

The Future of Data-Driven CTV: Interview with PubMatic & Adalyser

As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to…

2 years ago

Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns

Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in…

2 years ago

Samsung TV Plus Sees Exceptionally High Viewability Rates

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data,…

2 years ago