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CTV Archives - Page 13 of 41 - ExchangeWire.com

CTV

Spotify Announces Launch of Video Ads with Roku; US Streaming Giants Form Lobbying Group

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a…

2 years ago

LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of…

2 years ago

ShowHeroes’ CTV Innovation Team Drives Green Media Products for CTV

ShowHeroes, a global leader in sustainable digital advertising, proudly announces its Green Media Product (GMP) for connected TV (CTV), powered…

2 years ago

James Parker, MiQ: Programmatic in CTV, User Privacy, Sustainability, and ATS Singapore

MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic,…

2 years ago

Industry Review 2024: What’s the Future of TV?

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive…

2 years ago

LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced the appointment of Michael Hudes as…

2 years ago

LightBoxTV Rolls Out Total TV Solution to Simplify CTV Advertising

LightBoxTV, the leading CTV planning and analytics platform, announces the expansion of its offerings with the introduction of a full-service…

2 years ago

Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI

In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers…

2 years ago

Google Sued Following Accusations of Ad Fraud; WPP Reduces Full-Year Forecast Amid Lower Spending

In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and…

2 years ago

MiQ Announces Industry-Leading Advanced TV Solution for Both AV & Digital Media Buyers & Planners in the UK

MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve…

2 years ago