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CTV Archives - Page 12 of 41 - ExchangeWire.com

CTV

The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening

In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement…

2 years ago

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

Nearly 7 in 10 UK Consumers Prefer Free Ad-Supported Streaming Over Subscription Streaming Services

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has released the findings of its latest…

2 years ago

Equativ announces full-stack integration with IRIS.TV

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better…

2 years ago

AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3

In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3…

2 years ago

The Ad Tech Optimist

Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to…

2 years ago

Lumen’s Mike Follett on the Evolution of the Attention Challenge and the Future of Advertising Metrics

Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention,…

2 years ago

Apple Scrutinised for “Carbon Neutral” Claims; Shoppable Ads Come to Channel 4, Paramount

In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and…

2 years ago

CTV Advertising Measurement and Attribution: Challenges and Solutions

Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption…

2 years ago

Disney Plus to Restrict Password Sharing; Norway Calls for Extension to Ban on Meta’s Ad Targeting Practices

In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices…

2 years ago