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CTV Archives - Page 11 of 41 - ExchangeWire.com

CTV

Essential Viewing: Is CTV 2024’s Must-Have for Media Planners?

With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest…

1 year ago

Super Bowl LVIII – Sports Media in the Streaming TV Era

On Sunday, NFL’s Super Bowl LVIII will be broadcast to a global audience likely to top 100 million. For decades,…

1 year ago

Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

Teads, the global media platform, has announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company…

1 year ago

Ad Tech’s Role in the 2024 Electoral Arena

As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics…

1 year ago

Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”),…

1 year ago

Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider…

2 years ago

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data,…

2 years ago

LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying

London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the…

2 years ago

ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future

The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down…

2 years ago

Vevo Partners with Publica by IAS to power global CTV ad serving

Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, has formally announced its new…

2 years ago