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CTV Archives - ExchangeWire.com

CTV

iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers

iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's…

2 months ago

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation…

3 months ago

Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation,…

3 months ago

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV…

3 months ago

Video Content Enhances Ad Effectiveness in CTV OOH

The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a…

3 months ago

LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint…

3 months ago

LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment…

3 months ago

Triplelift Commemorates 100 Years of Television with Landmark Industry Report

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a…

3 months ago

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher…

3 months ago

Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as…

4 months ago