Amidst a shift of focus from being a marketing attribution solution to a marketing intelligence solution, with an emphasis on…
Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the…
The Internet of Things (IoT) is rapidly interweaving itself into our lives, with almost 13 billion IoT consumer units predicted…
Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
While data can drive campaign goals, marketers sometimes just need to rely on good intuition and judgement, tapping analytics instead…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
When working on a complex maths equation with multiple parts, if you use inaccurate data in the initial calculations, you…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The importance of a cross-screen strategy has long been talked-up; but a number of striking statistics were published in 2016…