In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…
There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…
Location data is now able to give marketers a wealth of information to better target consumers; and the use of…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there…
Data alone doesn't make marketing relevant. With personalisation at the top of many marketers' lists, cross-device identity-based marketing is gaining…
Based on reactions to recent acquisition news in the ad-tech space, the glass for startups is either half empty or…