Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by…
A lot has been written about the complexity (and accuracy) of cross-device audience measurement in digital marketing – and a…
Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management…
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to…
To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models,…
Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…
To remain competitive in a crowded marketplace, and ensure sustainable growth, many businesses are focusing on becoming more customer-centric and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
By 2020, Yahoo UK and Enders Analysis predict that cross-device strategies will make up 58% of total UK online spend.…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…