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Cross-Device Archives - Page 2 of 10 - ExchangeWire.com

Cross-Device

PubMatic’s Omnichannel Expansion Boosts Revenue in H1 2020

Premium digital technology company PubMatic today announced a year-over-year 7% increase in revenue for the first half of 2020, demonstrating…

5 years ago

Tapad and MediaJel Partner to Enable Digital Advertising Efficiencies Across Devices

Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions…

5 years ago

A Global Partner for Cross-Channel Programmatic: Q&A with Michael Barrett, Rubicon Project

Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today…

5 years ago

Tapad Partners with Gimbal

Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising…

5 years ago

The Three Dimensions of Identity

In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of…

6 years ago

What Does the End of Cookies Mean for Digital Advertising?

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than…

6 years ago

Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…

7 years ago

APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…

7 years ago

Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but…

7 years ago