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• Cheetah Digital Study Reveals Customer Engagement Challenges for Marketers in the UK

  4 years ago News

  

  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: UK edition  The study found that UK consumers trust ads less and prefer ‘hyper-personalised’ brand experiences and interact with a brand [...]

• Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

  4 years ago News

  

  Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings. “Sojern is committed to helping our clients not only [...]

• Chinese Apps Follow TikTok's Exit from India; NBCUniversal Sign Global Deal with Anzu

  4 years ago News

  

  In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with gaming start-up, Anzu; and Magnite purchase Carbon to enhance their publisher-first strategy.   Chinese start-ups follow TikTok’s withdrawal from India A number of [...]

• In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development

  4 years ago News

  

  Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment as Anzu.io’s EVP, business development, HD Games. Ben-dov was one of the first pioneers of in-game advertising, having headed up Double [...]

• Adform Leaves Competition Behind with New Open Internet Solution, ID Fusion

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released  ID Fusion – an advanced engine built to help marketers future-proof their campaigns in a first-party ID world. The first of its kind to activate [...]

• Record 2019 UK Adspend Forecast to Fall 16.7% (£4.23bn) to £21.13bn in 2020

  6 years ago News

  

  The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the downgrading of [...]

• A Global Partner for Cross-Channel Programmatic: Q&A with Michael Barrett, Rubicon Project

  6 years ago News

  

  Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today [1 April, 2020] and what it means for the industry at large. 1. What are the main industry-wide ramifications for the [...]

• Ad Alliance Partners with 1plusX

  7 years ago News

  

  Ad Alliance, Germany's largest cross-media sales house partners with 1plusX, the data management and predictive marketing platform. After an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, Ad Alliance decided to partner with [...]

• lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt

  7 years ago News

  

  lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies; Jivox Launches Program to Help Migrate Brands Using Ad Servers [...]

• Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to [...]

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