Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
Apple yesterday (26 January) announced financial results for its fiscal 2016 first quarter ended 26 December, 2015. iPhone sales fell…
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016…
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep…
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and…
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…