Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire…
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a…
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…
With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and…
Understanding the true value of display advertising isn’t always straightforward. Despite the different measurement options available, such as click-through and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…