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Cross-Channel Archives - Page 6 of 25 - ExchangeWire.com

Cross-Channel

ATS Tokyo Puts Focus on Quality & Ad Engagement

Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…

9 years ago

Salesforce Acquires Krux; Criteo Buys HookLogic

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…

9 years ago

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

The Future of Measurement: Universal ID Adoption

The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement…

9 years ago

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

9 years ago

Pinterest Video Ads; Lotame Unlocks Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…

9 years ago

Online Olympic Content; Improving Omni-channel Shopping Experiences

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

State of the Nation: Cross-Device & the Move to Identity

Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet…

9 years ago

Programmatic TV Grows by Over 140% for TubeMogul

Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic…

9 years ago

Q2 Earnings: Tremor Video & Marin Software

Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company…

9 years ago