• Measurement

APAC CMOs Must Take Lead in Defining Metrics

Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical…

• Viewability

Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Cross-Channel

Identifying the Best Approach of Implementing a Cross-Screen Strategy

The importance of a cross-screen strategy has long been talked-up; but a number of striking statistics were published in 2016…

• Ad Tech

India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Analytics

Advertising Models Must Evolve to Better Support APAC Marketers

The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally…

APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Tech

Singapore Retailers Need Contextual Marketing; IAB AU Set Viewability Benchmarks

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

Data Availability Can Fix APAC Lack of Programmatic Trust

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…

• Ad Tech

Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Display

Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…