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Cross-Channel Archives - Page 22 of 25 - ExchangeWire.com

Cross-Channel

APAC Presents A Fragmented Challenge For Agencies, Programmatic Can Help Them Scale

Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB…

11 years ago

Microsoft At Cannes: ‘Programmatic Is Only Part Of The Opportunity’

Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…

11 years ago

AppNexus CEO: ‘Viewability’ is a misnomer

Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. StarCom MediaVest backs Facebook video ads…

11 years ago

The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core

The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it…

11 years ago

Is 'Location' The New Cookie?

Truly integrated advertising campaigns have long been thwarted by the inability of advertisers to use cookies for retargeting audiences on…

11 years ago

Xaxis Eyes Cross-Screen Ad Dollars With Xaxis Sync

Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading…

11 years ago

Don’t Get Tripped Up By Data Privacy When Entering The German Market

With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA…

11 years ago

When Ad Tech Arrived At Ad Week

'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable…

11 years ago