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Cross-Channel Archives - Page 21 of 25 - ExchangeWire.com

Cross-Channel

Reinventing The Agency Model In The Big Data Era

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…

11 years ago

‘Asia is not ‘different’. It’s Asia…’

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK…

11 years ago

Managing The Multi-channel Path To Purchase

Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase. Ahead of…

11 years ago

The Media Opportunity In Asia: 2 Billion Extra Screens

Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July,…

11 years ago

Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…

11 years ago