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Cross-Channel Archives - Page 2 of 25 - ExchangeWire.com

Cross-Channel

Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced…

3 years ago

Chinese Apps Follow TikTok’s Exit from India; NBCUniversal Sign Global Deal with Anzu

In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with…

3 years ago

In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development

Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment…

3 years ago

Adform Leaves Competition Behind with New Open Internet Solution, ID Fusion

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released  ID Fusion – an…

3 years ago

Record 2019 UK Adspend Forecast to Fall 16.7% (£4.23bn) to £21.13bn in 2020

The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn…

5 years ago

A Global Partner for Cross-Channel Programmatic: Q&A with Michael Barrett, Rubicon Project

Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today…

5 years ago

Ad Alliance Partners with 1plusX

Ad Alliance, Germany's largest cross-media sales house partners with 1plusX, the data management and predictive marketing platform. After an 11…

6 years ago

lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt

lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils…

6 years ago

Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…

7 years ago

USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for…

7 years ago