Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest…
Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP…
Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional…
Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus…
Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the…
It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas…