ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…
In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…