Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first…
The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are…
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth…
Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move…
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is…
In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about…
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have…