ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more…
Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity…
In this piece, Caroline Ingman, brand manager, EU, Specific Media (pictured) discusses how marketers are faced with more and more…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It is vital marketers are able to reach their audiences effectively in order to minimise wasted ad spend and boost…
With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data…
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%. On a typical day,…