Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new…
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced…
Creative effectiveness platform DAIVID announced it has hired Eli Drake as its new head of data science. Eli, who has…
DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has…
Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a strategic advisor. A leading figure…
On today’s news digest: UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI Following in…
Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC),…
Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is…
Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets.…
How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at…