RTB and programmatic buying are quite nascent in the Nordics. At last week’s ATS Stockholm there was much discussion about…
Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect,…
StrikeAd and Celtra Join Forces to Offer RTB-integrated Rich Media Mobile Ads StrikeAd, the London and New York-based mobile advertising…
Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the first of two posts, Nelvig discusses the…
Paul Childs is co-founder and chief marketing officer at global mobile advertising marketplace, Adfonic. Here Childs takes a look at…
Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding…
Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation…
Q1: What trends are we seeing in the SE Asian mobile market? The mobile market is particularly exciting at the…
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how…
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion…