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Creative Archives - Page 16 of 30 - ExchangeWire.com

Creative

India Ad Tech Must Be Ready for Market Changes

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…

9 years ago

Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Industry Predicts the 2017 Outlook for Programmatic & Creative

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

Are Stories Stronger? Powerful Narrative Makes Content Marketing Shine

Consumers’ media habits are changing. Mobile media time – the time spent using a tablet or smartphone for things other…

9 years ago

NYC: The Brave New World of Data, Connectivity & DOOH

Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC.…

9 years ago

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…

9 years ago

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

9 years ago

ATS New York: Programmatic TV, Creative Challenges & Building Your Own Algorithms

Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology:…

9 years ago

Dynamic Creative Optimisation: Talkin’ About an Evolution

In our latest column from the IAB’s Display Trading Council, Jez Fawcett, international head of product, Rocket Fuel and Mathew Downs, programmatic…

9 years ago

Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…

9 years ago