Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…
Artificial intelligence continues to evolve as it finds new ways to learn and function, including tackling the subject of creativity.…
Artificial Intelligence is one of the latest buzzwords to hit the creative sector. In the tradition of those gone before…
When you think of bold creative executions, digital doesn't tend to spring to mind and an even less obvious connection…
Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it,…
Identifying the user and connecting the customer journey across devices and platforms is fundamental to maintaining creativity in video advertising, believes…
In order to reach your customer, you need the right creative to engage with them, but this is just the…
The IAB recently released a finalised version of the new IAB Standard Ad Unit Portfolio, allowing for ad creative to…