China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require…
The process of media buying has changed enormously over time, moving from a simple demographic approach to today’s data-rich, AI-infused…
There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One…
The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
With so much focus on data and technology, it seems the digital advertising industry may have forgotten how to be…
Dynamic creative optimisation (DCO) is set to take on a whole new persona. Granted, DCO is nothing new but, as…
What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…