With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend…
At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss…
Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads.…
Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it…
Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad…
In this piece, Lars Engelbrecht, director, ad operations and solutions, Retail Media Group (pictured below), tells RetailTechNews how advertisers have…
In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from…
With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the…
A few years ago, the relationship (or lack thereof) between programmatic and creativity was one of the hot topics of…
In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band…