In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart…
Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of…
Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not…
Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times…
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second…
In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon…
Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the…
Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Following Flashtalking's recent acquisition of Spongecell, ExchangeWire speaks with John Nardone, CEO, Flashtalking, about why creative needs to be a…