GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV…
Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the…
In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach…
TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (February 12th, 2025) announced the…
The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to…
The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle…
Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM)…
A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally…
John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness…
A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle,…