The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a…
Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Again. Google…
In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers…
In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and…
At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter…
With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea…
With the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their…
On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent…
Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the…
Two of Britain’s leading automotive publishers have put aside their rivalries and teamed up with Crimtan to offer post-cookie solutions…