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Post-Cookie Archives - Page 5 of 16 - ExchangeWire.com

Post-Cookie

Industry Review 2024: Making Attention Pay

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come…

2 years ago

Industry Review 2024: The Cookieless Future is Here

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally…

2 years ago

Industry Review 2024: All You Need To Know

ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year.…

2 years ago

Making the Most of the Post-Cookie Landscape

Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its…

2 years ago

Digiseg Appoints New CTO to Accelerate the Next Stage of Growth

Digiseg, the global leader in privacy-first household demographic data, has appointed Kasper Sørensen as chief technology officer. Kasper brings a…

2 years ago

Curation for the Ad Tech Nation: An Overview

An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying…

2 years ago

Verve Group’s Moments.AI Now Available in Match2One Platform

Verve Group today (July 26th, 2023) announces that Match2One – its easy-to-use self-service advertising platform for businesses within e-commerce, financial…

2 years ago

Adlook the First DSP in the World to Incorporate Chrome Protected Audience API

Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP)…

2 years ago

First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help…

2 years ago

PwC Report Shows Promising Results for First Adform Campaign with Utiq

Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions…

2 years ago