In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth…
In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on…
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising…
Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied…
Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is…
By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations…
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising…
An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which…
The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate…
In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC…