The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry.…
Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of…
In the first of our new quarterly wraps, head of content John Still takes a look at the events that…
We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having…
En un entorno digital que evoluciona rápidamente hacia una era sin cookies de terceros, PRISA Media se posiciona a la…
Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its…
This week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis …
As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of…
As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The…
With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions.…