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Post-Cookie Archives - Page 2 of 16 - ExchangeWire.com

Post-Cookie

Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing

In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in…

9 months ago

The Stack: Google’s Cookie U-Turn; Latest Company Earnings

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast …

10 months ago

Cookie Deprecation is Dead: What Should the Industry Do Now?

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for…

10 months ago

Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets

On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to…

10 months ago

The Stack: Industry Draws Conclusions on Privacy Sandbox

This week on The Stack: Industry Draws Conclusions on Privacy Sandbox; Meta In Breach of DMA; Today's MadTech Daily Podcast…

11 months ago

Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs

On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline…

11 months ago

GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days”

On today’s news digest: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals…

11 months ago

Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie

On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches…

11 months ago

Connatix’s Jenn Chen on the Cookieless Future: “Start testing solutions now”

Connatix President and CRO, Jenn Chen, joins us for a discussion around the cookieless future, how both advertisers and publishers…

11 months ago

Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features

On today’s news digest: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New…

12 months ago