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Post-Cookie Archives - Page 15 of 16 - ExchangeWire.com

Post-Cookie

Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit

Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD…

4 years ago

Introducing IAB Spain’s TCPF – Q&A with Mikel Lekaroz

Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about…

4 years ago

Zeotap and PubMatic Announce Expanded Partnership On Identity

Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have…

4 years ago

Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how…

4 years ago

First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's…

4 years ago

Eyeota and IIluma Technology Partner to deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Illuma Technology to bring AI-based contextual…

4 years ago

Reliance on Cohorts and Deterministic Signals Not Enough for the Industry to Thrive in the cookie-less future, Finds ID5’s Identity Report

ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity,…

4 years ago

FLoC, ATT, and Core Web Vitals: The Opportunities for Independents

Advertising technology has always been somewhat difficult to explain to those not in the industry. “What do you really do?…

4 years ago

4D Partners with DeepSee to Ensure Advertisers are Protected from New Fraud Tactics in a Post-Cookie World

As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and…

4 years ago

ID5 Appoint Joseph Quaglia as VP Sales and Business Development

Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia…

4 years ago