In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role…
The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior…
Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started…
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers…
In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and…
In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans…
Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your…
In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era,…
Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising,…
In this article, Caroline Hugonenc, global VP insights and research at Teads, outlines why marketers should consider making contextual targeting…