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Post-Cookie Archives - Page 12 of 16 - ExchangeWire.com

Post-Cookie

In-Housing a First-Party Data Strategy will be Vital – Q&A with Pierce Cook-Anderson, Smart

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance…

4 years ago

Use of First-Party IDs Overtakes Cookies for the First Time

With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW…

4 years ago

Silverbullet’s Contextual Outcomes Engine, 4D, Introduces the Industry’s Leading Dimensions Marketplace

4D, the next-generation Context Outcomes Engine built by Silverbullet, announces an industry-first contextual marketplace. By bringing together the most advanced…

4 years ago

Putting Customers, Insights, and Registration at the Heart of Growth Strategy

Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key…

4 years ago

The Future of Digital Advertising: Q&A With Permutive

Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation…

4 years ago

Everyone Should Be Prioritising Addressability: Q&A with Travis Clinger, LiveRamp

In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad…

4 years ago

Privacy-First Video Advertising: Q&A with Aniview

In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers…

4 years ago

PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group

Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified…

4 years ago

Putting Consumer Privacy First is Good Business for Brands

In this exclusive interview with ExchangeWire ahead of ATS London 2021, Fiona Davis, COO, Captify, details how a search-powered contextual…

4 years ago

Carbon Partners with Xandr to Enable Publishers to Deliver Machine-Driven Audiences into Major DSPs for Higher Programmatic Yields

Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T’s advanced advertising company, to leverage…

4 years ago