In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology…
In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across…
In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align…
In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how…
As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss…
Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to…
ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a…
Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to…
In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the…
New research published today by next-gen Customer Data Platform Zeotap reveals that over 99% of marketers will have achieved a ‘golden record’…