In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still…
Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…
With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a…
Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next…
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This…
As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…
Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on…
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming…
Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a…