As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The…
On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase;…
MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹…
In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth…
On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British…
In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on…
Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is…
Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to…
AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will…
La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du…