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Cookieless Archives - Page 13 of 17 - ExchangeWire.com

Cookieless

GumGum Acquires Attention Measurement And Optimisation Platform Playground xyz

GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention…

4 years ago

Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to…

4 years ago

ID5 Publishes a Guide for Brands to Help them Transition to the Cookie-Less Future

ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a…

4 years ago

Predictions 2022: Media Buying & Brand Marketing

In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the…

4 years ago

The Future of Programmatic Buying: Q&A with Xandr

In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and…

4 years ago

Xandr & Schibsted Partner on Audience Targeting in Cookieless Environments

Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted…

4 years ago

Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia

Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a…

4 years ago

In-Housing a First-Party Data Strategy will be Vital – Q&A with Pierce Cook-Anderson, Smart

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance…

4 years ago

Fifty Launches their Award-Winning Cookieless Solution, FiftyAurora

In direct response to GDPR & changing browser policies negating the viability of third-party cookies and other digital IDs, Fifty…

4 years ago

Use of First-Party IDs Overtakes Cookies for the First Time

With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW…

4 years ago