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Cookieless Archives - ExchangeWire.com

Cookieless

Chrome’s Cookie Commotion: Is it Finally Over?

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…

8 months ago

Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across…

9 months ago

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake,…

9 months ago

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership…

9 months ago

IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!

In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation…

10 months ago

Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next…

11 months ago

Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This…

1 year ago

MadTech Sketch: The Future of Cookieless Measurement

As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…

1 year ago

Industry Review 2025: A Privacy-First World?

Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on…

1 year ago

Q3 in Ad Tech: Trials and Tribulations

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3…

1 year ago