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Cookieless Archives - ExchangeWire.com

Cookieless

Chrome’s Cookie Commotion: Is it Finally Over?

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…

3 weeks ago

Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across…

2 months ago

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake,…

2 months ago

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership…

2 months ago

IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!

In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation…

3 months ago

Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next…

4 months ago

Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This…

6 months ago

MadTech Sketch: The Future of Cookieless Measurement

As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…

7 months ago

Industry Review 2025: A Privacy-First World?

Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on…

7 months ago

Q3 in Ad Tech: Trials and Tribulations

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3…

7 months ago