Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is…
Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to…
By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations…
AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will…
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising…
La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du…
Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater…
An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which…
Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct…
The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate…