On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase;…
With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions.…
MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹…
In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth…
We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and…
The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down…
On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British…
In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on…
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising…
Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied…