This week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis …
On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low…
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 1st, 2024) announced the newest advancement in…
As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics…
Digiseg, the global leader in privacy-first household demographic data, has appointed Tammiann How to lead sales in the DACH region based…
As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect,…
On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad…
From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up…
As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The…